SINCE 1992, when the first hypertext ordinary entry, was uploaded, web blogging technology has hit the mainstream in just about a decade. Any one interested in technology and keen to see how it is developing cannot move without coming across this trend for long these days. An indulgence that started out as personal opinion of writers on the news, their personal lives or merely logs of interesting websites which they had visited, has developed into an exchange of communication and information that is likely to provide platform for the internet’s next wave of social interaction and new opportunities in different fields of human activities, giving one more meaning to the internet. The phenomenon is not on the middle of the road in Pakistan quite yet, but it will be in near future.

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There is no standard definition of a web log, commonly abbreviated as blog. Earlier, in 1998, the term was defined as web page where a web logger logs’ all the other web pages, in hyper linked post structure. According to is a personal journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the website and its purpose. Topics sometimes include brief philosophical musings, commentary on internet and other social issues, and links to other sites the author favours. The essential characteristics of the blog are its journal form, typically a new entry each day, and its informal style. The author of a blog is often referred to as a blogger. People who post new journal entries to their blog may often say they blogged today, they blogged it to their site, or that they still have to blog.,

Writers and techies are also using terms, such as B-blogs (business blogs) and K-blog (knowledge blog), and some call it personal knowledge publishing.

Warblogs became famous during recent US war against Iraq when journalists and commoners started publishing blogs claiming to give live commentary direct from the war sector. As the blogs are continuously changing their form and content, therefore, the definition is also likely to change before it becomes industry standard.

Blogging is spreading largely because it is available to every one and is mostly free. It is easy and efficient utility. No special technical skills or knowledge about computer coding and or programming are required. Any one who can log on to the internet has starting options: hosting services, remote servers, and desktop software.

A hosting service is the easiest and quickest way to start blogging. Services, such as allow new users to set up an account for free and begin posting entries literally in a few minutes. Second, a remotely installed blog is somewhat complicated to setup, particularly for those who are new. The special site allows users to install on a server. Some technical know how is required to configure the blog and database. And, desktop blog programs are installed on a user’s system, and posts are then uploaded to a host.

A desktop program includes hosting and upgrades. There are many more available on the internet. These tools make it relatively easy for non-techies to publish their own blogs and reach desired audience on the web.

Blogs can incorporate audio, video, animations, and pictures. Hyperlinks are used to create connections between information and ideas. What is more, a few blogging services promise email and mobile phone integration soon.

A nifty new tendency (to blog) is popular among internet savvy citizens around the globe. According to reported estimates there are some 500,000 to one million active blogs and the number is growing as new ones are coming online every moment. Explore right areas on the internet and people from different walks of life, adolescent discussing their identity issues to techies swapping high-tech propositions to celebrities sharing their everyday lives, campaigner promoting a cause and building consensus or some irresponsible using it for spreading unwanted material and imagery, are found blogging. The proliferation of personal bloggers has led to a new social scenario and social scientists are researching about societal impacts of blogs.

Human beings have a natural desire to communicate, to be part of a society. That is what formed the society in the first place. Out of benefits of the internet, communications technologies are among the most popular, linking one person’s thoughts to those of others, sending messages and anxiously waiting for reactions and responses.

Another equally strong motivation, specially evident in the writers’ fraternity is the wish to be read and accepted. Blogging satisfy both of these incentives and in the process affords an opportunity for social networking and information course plotting. Over time, bloggers come to be known quite well in a specific niche; these personal ties may prove useful to writers in giving them opportunities that they may not have had otherwise.

Any phenomenon with gross root level penetration potential has business value. Beyond fun and frolic, the growing bloggers’ base has caught the attention of world IT industry. Lycos introduced publishing tools to help users launch their own blogs. AOL is expected to offer a similar service to its over 35 million subscribers any time. Google created the biggest blogging stir by acquiring San Francisco startup Pyra Labs, one of the blogging technology pioneers running the biggest network of blogs. The business communities are trying to figure out how to package fast growing new experience. But that is in the west mostly.

While talking to people from local corporate sector for this article, it was hard to figure out the future of this technique and technology because not many seemed to know about blogging or using blogs for business promotion and processes. And no local empirical examples are available as reference for this examination. But Blogs have already infiltrated into wide areas of the internet and appear to be in place for significant success and adoption elsewhere.

Content analysis of business blogs found on line from reveals that blogging can be used as a cutting edge business tool for virtually every type of traditional media, communication, management and interaction any where. Blogs have already infiltrated into wide areas of the internet and appear to be in place for significant success and adoption. On the basis of this analysis, one can sense the potential of blogs and predict how any enterprise can benefit from blogging. There is no denying the fact that blogs are going to find a way into corporate Pakistan in future. One only hopes that businesses adapt to blogging sooner.

How can blogging help businesses? The elements of interactivity and collaboration are important as businesses adopt blogs for customer relations, communications, advertising and promotion. Business blogs offer a platform where information, data, and opinion can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange. Depending upon the requirement of any economic concern, the purpose may not necessarily be to communicate with large audiences. It can be limited to the groups or team within the organization.

The number of those groups or teams may be any, but the impact of the communications can have economic impact far beyond its cost. Using blogs, employees’ input and feedback can be encouraged and facilitated without hierarchal formalities. This gives a voice to the best ideas.

Blogging can also help in efficient management of decentralized employees (or telecommuter whenever they are employed in Pakistan). Blogs can provide better and faster solution than e-mails, office memos and recommendations in formal reports as far as sharing ideas is concerned.

Businesses are of different forms and sizes each having its own needs and identified ways of achieving goals. In the business world, blogs basically present an opportunity to build communities where interactive dialogues on issues of their choice are possible. This is what makes blogging important for marketers.

Because blogs are a tool that leverages an intranet trend to focus on specific subjects and attract people in similar interest groups, they could be a big break for market leaders hoping to target their pitches in a new way. Adding a blog to the home page of company’s website will make it more powerful and proactive. People will come (to any site) and go, but they will come back again, provided clever businesses give them something worthwhile, something of value. If business site is viewed as a trusted provider of information, people interested in that information will return to it again and again. Blogging will help increase so far missing local contents on the web.

Mainstream education is not yet online in our country. When online, blogging is a best training aid that can help both teachers as well as students. Best educational use of blogs can be for distribution of learning content and resources, and student teacher discussions.

Initiatives have already started in this field and some western educational institutions are experimenting with the use of blogs to distribute teaching material. This allows students to access resources from a wide variety of sources, including not only from teachers, but also from individuals and sites offering specialized learning opportunities.

Blogs can help to promote participative and proactive learning. Pakistani students use English as a second language. In general hey are hesitant to write. Blogging culture can help them overcome this inhibition. Moreover, as blogs filter a mass of information, choosing the items that interest bloggers or that are relevant to the selected topic, commenting upon them, demonstrating connections between them and analysing them, they can help researchers in many ways.

The only difference between a business and a personal blogs is of contents. Writing effective blogs, personal as well as business, is similar to effective writing for any other medium. While sentence construction, basic grammar, and spelling are important, bloggers should also be concerned about communicating concepts. Writing rules are employed (and broken) to the degree that they support effective communication of a message to intended audience. Having a powerful, catchy, and riveting opening will help to grab the interest of readers. Smoothly flowing main text, without repeating things or saying things that do not make sense to any one other than the writer, and a punchy ending makes a blog an interesting reading. Individuals should blog for a reason and their posts should represent their personality. Whereas businesses should make blogging a commercial endeavour, engaging professionals or even a group of professionals, who can focus on blogs for achieving organizational objectives. Business blogs should represent the business identity. It is only well written blogs that attract focused audiences, and there are many good sites where you can submit you blogs like or mind submmit your blogs of IT and any thing on your mind at,,,

Whenever new trends come to the fore, there is a natural resistance to change till everybody else start doing it. That is how some useful opportunities are missed. Combine technology with innovation, initiative and a strong idea at an appropriate time and the openings are endless. Blogs are fast, simple to use, and offers immediate access to anyone online. Their utility will increase with time, as more and more individuals and businesses start blogging and a culture develops. So, start blogging.

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