Google’s sensors avoid trouble, even when other drivers try to distract the cars
Google’s self-driving car technology likely will not be available for several more years – think 2017 or beyond. Recently the company took a number of reporters on little rides to show off what the car’s technology can do now. Here’s a look at the picture profile Reuters shot at the event.
A Google self-driving vehicle drives around the parking lot at the Computer History Museum after a presentation in Mountain View, Calif.
A look at the sensing/camera device on the roof of the Google Lexus RX 450h car.
A closer look at the roof mounted sensor because of the roof-mounted laser sensor which spins 10 times a second, gathering a 360-degree view of the car’s surroundings.
Another sensor mounted on a Google self-driving vehicle. According to a Reuters story: Other drivers who spot the self-driving car often swerve in front of it and tap on their brakes, hoping to gauge the Google car’s reaction, according to the two Google staffers in the car’s front seats. Another favorite involves car drivers waving their hands in the air, in an attempt to get the Google driver-seat staff member to take his or her own hands off the wheel and prove the car is really steering itself. “We just laugh at them,” said one of the Google staff members in the car.
Google’s cars have never “caused” an accident in self-driving mode, although they have been involved in a few fender benders, such as an incident in which a Google car stopped at a red light got rear-ended, Chris Urmson (pictured here], the head of Google’s self-driving car project told Reuters.
A screen displays views from various onboard sensors in a Google self-driving vehicle.
Picture given out by the Nevada Department of Motor Vehicles shows a Google self-driven car in Las Vegas, May 1, 2012. Nevada’s Department of Motor Vehicles approved the nation’s first autonomous vehicle license in 2012.
A video look at Google’s car and report on Computer History Museum’s new driverless car exhibit.
Google of course isn’t the only company interested in driverless cars. Here we take a look at Ford, MIT and Stanford efforts.
Cities getting gigabit-speed fiber Internet could also gain Wi-Fi networks
Google is considering deploying Wi-Fi networks in towns and cities covered by its Google Fiber high-speed Internet service.
The disclosure is made in a document Google is circulating to 34 cities that are the next candidates to receive Google Fiber in 2015.
Specific details of the Wi-Fi plan are not included in the document, which was seen by IDG News Service, but Google says it will be “discussing our Wi-Fi plans and related requirements with your city as we move forward with your city during this planning process.”
If the plan goes ahead, it would be a further step by Google toward competition with traditional telecom carriers. For citizens of the cities involved, it could mean increased reliance on services by the dominant Internet company.
Google declined to answer specific questions about the plans but in an emailed statement said, “We’d love to be able to bring Wi-Fi access to all of our Fiber cities, but we don’t have any specific plans to announce right now.”
Google Fiber is already available in Provo, Utah, and Kansas City, and is promised soon in Austin, Texas. It delivers a “basic speed” service for no charge, a gigabit-per-second service for US$70 per month and a $120 package that includes a bundle of more than 200 TV channels. Installation costs between nothing and $300.
Google has sent the 34 cities that are next in line for Google Fiber a detailed request for information and they have until May 1 to reply.
It asks for a list of all the addresses in each city and a description of building types, and requests numerous geospatial data files containing information on streets, boundaries, rights of way, manholes, utility poles, zoning types and the condition of pavement across the city.
Google is also asking cities to identify locations it would be able to install utility huts. Each 12-foot-by-30-foot (3.6-meter-by-9.1-meter) windowless hut needs to allow 24-hour access and be on land Google could lease for about 20 years.
The huts, of which there will be between one and a handful in each city, would house the main networking equipment. From the hut, fiber cables would run along utility poles — or in underground fiber ducts if they exist — and terminate at neighborhood boxes, each serving up to 288 or 587 homes.
The neighborhood boxes are around the same size or smaller than current utility cabinets often found on city streets.
Once each municipality has sent the information to Google, the Mountain View company said it will conduct a detailed study.
“This process will take some time, but we hope to have updates on which cities will get Fiber by the end of the year,” the company says in the document.
Google is going to stop allowing non-sanctioned extensions to work on its Chrome for Windows browser. It’s for your safety, you understand.
The sad march towards tribal fiefdoms continued Thursday, as Google announced that it will only allow Chrome for Windows users to download extensions hosted by Google’s own Chrome Web Store starting in January.
Google says the decision to transform Chrome into a gated community stems from security concerns, in an echo of the official reason that Microsoft moved to the Windows Store model to distribute modern UI apps. Google engineering director Erik Kay points the finger at the damage caused by rogue extensions in a blog post detailing the lock-down.
“Bad actors have abused this mechanism, bypassing the prompt to silently install malicious extensions that override browser settings and alter the user experience in undesired ways, such as replacing the New Tab Page without approval. In fact, this is a leading cause of complaints from our Windows users.”
The policy shift will no doubt make it easier for Google to police the sanctity of said extensions. Google’s been on a bit of a security tear recently; last week, the company announced plans to step up Chrome’s malware-busting chops.
But, it’s also worth noting, developers who want to include their Chrome Web Store have to pay a $5 registration fee–and if your Chrome Web Store-hosted app or extension generates income, Google will take a 5 percent cut of the revenue.
The move to a gatekeeper-type model carries other implications: For example, while you can currently find the Adblock Plus extension in the Chrome Web Store, Google scrubbed the app from Android’s Play store earlier this year. Android users can still sideload the Adblock Plus app after jumping through some hoops.
Everyday Chrome users would not have the same ability under the new extension policy, though developers and enterprise Chrome users will still be able to install “unauthorized” extensions.
Crappy par for a crappy course
Sadly, the shift away from the Open Web ideal is nothing new.
Windows 8′s move to the walled-off Windows Store caused anger amongst developers (andA may have spurred the creation of the Linux-based SteamOS in response). Earlier this year, Google caught flak from privacy advocates for shifting away from the open XMPP technology built into Google Talk to the proprietary technology in its new Hangouts messaging service. Android looks less and less open by the day. And this week alone, both Microsoft and Google announced plans to cut off third-party client access to bothA Skype and Google Voice, respectively. (Again, they “pose a threat to your security.”)
Before I sign off, I’ll leave you with the words of Google co-founder Larry Page, from this year’s Google I/O keynote.
“And I think that we’ve really invested a lot into the open standards behind all that. And I’ve personally been quite saddened at the industry’s behavior around all these things… I’d like to see more open standards, more people getting behind things, that just work, and more companies involved in those ecosystems.”
Lofty ideals indeed, and noble ones. Just don’t forget to practice what you’re preaching, Google.
Network of support starts in seven North American cities
Google announced today it is building a network for tech entrepreneurs in seven North American cities.
The venture, dubbed Google for Entrepreneurs Tech Hub Network, is focused on connecting emerging local tech companies and leaders with each other, as well as with resources at Google.
The company is partnering with tech hubs in Chicago, Denver; Detroit, Durham, N.C., Minneapolis, Nashville and Waterloo, Ontario.
“Through our work in more than 100 countries, we’ve been incredibly impressed with the catalyzing impact that tech hubs have had: helping startups grow, and creating jobs in local communities in the process,” wrote John Lyman, head of partnerships for Google for Entrepreneurs, in a blog post. “We’re partnering to create a strong network, providing each hub with financial support alongside access to Google technology, platforms and mentors, and ensuring that entrepreneurs at these hubs have access to an even larger network of startups.”
The hubs, he said, offer a new approach to starting a successful new business.
“We’re excited to exchange ideas and connect hubs with each other and with Google to have an even bigger economic impact on local communities,” Lyman added.
App allegedly strips advertisements, lets users download videos
Google on Wednesday demanded that Microsoft yank its YouTube app for Windows Phone from the market and disable any downloaded copies of the app, according to Wired.com, which received a copy of Google’s cease and desist letter.
Microsoft has until May 22 to comply, according to the story by Wired’s Mat Honan.
The Microsoft-written YouTube app violates YouTube’s service terms in two ways: it strips out the ads in the videos and lets users download content from the video site. Users can download the Microsoft app from the Windows Phone App Store.
UPDATE 1: But there are at least three other Windows Phone apps, available on Microsoft’s online app store, that also appear to violate one or the other of these restrictions. All three let users download videos to their phones. A paid version of one of them lets the user block advertisements.
Here’s the list:
Tube Pro, free, by Fast Code; the WindowsPhone Store listing offers an email address for support and questions. “If you want to remove adverts, Please buy the paid version.”
YouTube Downloader, free, by AnKo Software, which seems to be a Russian developer; on Twitter @AnKo_software
YouTube Downloader, $2.49, by AutoExpert Net. No vendor contact information available, but it was the only vendor that posted a disclaimer about downloading content: “AutoExpert Net does NOT in any way endorse and is NOT responsible for downloading copyrighted material from YouTube. This application should only be used for non-copyrighted material and/or for educational purposes. All the rights of the videos/audios are the property of their respective owners. By using this application you agree to abide by local and national copyright laws.”
“Network World” emailed AutoExpert Net. and tweeted AnKo Software for comment.
“These features directly harm our content creators and clearly violate our Terms of Service,” according to Google’s letter. “We request that you immediately withdraw this application from the Windows Phone Store and disable existing downloads of the application by Wednesday, May 22, 2013.”
“Just today, during his presentation at the Google I/O keynote, Google CEO Larry Page decried Microsoft for “milking off” of Google’s innovations,” Honan writes.
The Wired story includes the full text of the letter, dated May 15. It was sent to Todd Brix, Microsoft general manager, Windows Phone apps and store. It was signed by Francisco Vareta, director, global platform partnership, for Youtube.
Wired contacted both Google and Microsoft for comment. As of this posting, Wired apparently has received none.
Technology is advancing day by day in fact the new technology is no killing the old technology in reality it is advancing the previous versions, peoples are more and more easy and secure way to in technology usage, Microsoft is always been a very fast detector how to reshape the new technology is all software’s like Microsoft Office, Operating systems like windows XP to Windows 7, Internet Explorer 8 IE8, and more,
Most of the bricks organizations are now becoming bricks and clicks organization, the requirement to advance these organizations required certified peoples to work with them and. A professional person holding Microsoft certifications in his hand is often valued over other workforce all around the planet. Among all on hand Microsoft certifications, one of the most accepted one is MCTS Training, Microsoft Certified Technology Specialist focus on emerging technological prospective and employing these concerns for progressing in Information Technology industry. If you have certain required abilities for this exam you can pass it quite effortlessly. These abilities take in the following:
Intro on MCTS Certification
The MCTS certification is the one, which helps the candidate to step into the IT industry. MCTS also helps the professional who are already in the IT industry to get into a good position in the field. The candidates who are applying for the MCTS Certification should have experience about the network connectivity, desktop operating system, security, and applications. Those who are very good in these areas can have the MCTS certification without any problem and they may be experienced in a particular filed. The future of the certification will be very good and more demand will be there for MCTS certified professional. There are lots and lots of products that are developed with Microsoft Technology. Microsoft develops products which is very helpful for the users.
What expertise and skills MCTS certification demands?
Though you can acquire a reputable status by obtaining this certification, but it obviously demands a few expertises’s that you must have. For this reason, you must be able in:
* Computer network literacy
* Solving logon related problems
* Creating as well as maintaining the desktop applications
* Executing password resets and others alike
MCTS certification will enhance your
MCTS: .NET Framework 2.0 Web Applications
Microsoft SQL Server technologies
Microsoft Exchange Server technology
To get this certification, you will require an experience of at least two years in implementing, troubleshooting, and debugging a given technology. One can say that this certification is the foundation for all the different Microsoft Certifications that are meant to validate your expertise in the functionality and features of Microsoft key technologies. As an IT professional, either you can demonstrate your in-depth knowledge in a given technical application or choose to earn as many MCTS training as you want to endorse your capabilities across a number of Microsoft products. However, it is all the more essential to constantly update your certification to enhance your competency under today’s robust IT scenario.
If your preparing for career change and looking for MCTS Online Training Certkingdom.com is the best online training provider that provide the all the and complete MCTS certification exams training in just one package, certkingdom self study training kits, save your money on bootcamps, training institutes, It’s also save your traveling and time. All training materials are “Guaranteed” to pass your exams and get you certified on the fist attempt, due to best training CertKingdom become no1 site.
IT AND Microsoft Certification At Certkingdom.com
Thought I would make this post to give people the feedback about my first IT certification MCSE 2003. As this is rather a large subject covering a variety of areas, I have attempted to break these down Microsoft Certified Systems Engineer 2003 preparation into different segments with timelines.
What is Microsoft Certified Systems Engineer (MCSE 2003)
Microsoft Certified Systems Engineer 2003 (or MCSE 2008) is the best-known and premiere Microsoft certification. It qualifies an individual as being able to analyze the business requirements for information systems solutions, and design and implement the infrastructure required. As of 2008, the MCSE is available for two different product lines; Windows 2000 and Windows Server 2003, each of which requires a different set of exams.
For the MCSE 2003 certification, candidates must pass six core design exams (Four networking exams, one client operating system and one design exam) and one elective exam, for a total of seven exams. For the MCSE 2000, a candidate needs to pass five Core Exams (Four operating system exams, one design exam) and two electives. For the MCSE NT 4.0 (retired), a candidate needed to pass four Core Exams (Networking Essentials, Windows NT Workstation, Windows NT Server and Windows NT Server in theEnterprise) and two electives.
Core Exams for mcse 2003 certification
70-290 Managing and Maintaining a Microsoft Windows Server 2003 Environment
70-291 Implementing, Managing, and Maintaining a Microsoft Windows Server 2003 Network Infrastructure
70-293 Planning and Maintaining a Microsoft Windows Server 2003 Network Infrastructure
70-294 Planning, Implementing, and Maintaining a Microsoft Windows Server 2003 AD Infrastructure
The topic of these exams include network security, computer networking infrastructure, Active Directory, Microsoft Exchange Server, Microsoft SQL Server, and other topics of both general networking interest as well as specific Microsoft products.
The following is MCSE specialization, Upgrade paths
MCSE on Windows Server 2003
• MCSE on Windows Server 2000
• MCSE on Microsoft Windows NT 4.0
• MCSA on Windows Server 2003
• MCSE: Messaging on Windows Server 2003
• MCSE: Security on Windows Server 2003
MCSE on Windows 2000
• MCSE: Messaging on Windows 2000
• MCSE: Security on Microsoft Windows 2000 Server
Train for your MCSA or MCSE 2003 Training on Windows Server 2003 and get closer to Windows Server 2008. The strength of Windows Server 2003 in the market today indicates that demand for related IT expertise will continue for years to come. The best way to demonstrate you have those skills—and to inspire confidence in a hiring manager, your team, and yourself on Windows Server 2003—is with the Microsoft Certified Systems Administrator (MCSA) and Microsoft Certified Systems Engineer (MCSE) credentials. These credentials will not retire.
The most efficient way for Microsoft 2003 exams training.
- MCQ’s Training (multiple choice questions)
- Case Studies Training
- Study guides Training
- Labs Preparation
- Online Videos Training
- Audios Training
- Exams Testing Engines
- Scenarios Bases Question and Answers
When I started in the first line role, one of my initial questions was ‘what do I need to learn to get the best online mcse 2003 training at my home?’ I was given feedback from my friends whom boiled down to IT skills, MCSE 2003 would be preferential, but more importantly are your willingness to learn, attitude and aptitude.
I knew from the moment I had finished my initial training, that I was different to the normal bread of Helpdesk personnel. Rather than spending my time surfing the web, I had my head in a book reading and learning.
I also vetted all of my calls as if I was second line (even though I wasn’t). This did ruffle a few feathers, but I cleared it with my friend first and also made sure that a second line person approved my comments, before it went to third line. The feedback from my Team Leaders was it showed initiative and willingness to learn.
If your preparing for career change and looking for MCTS Training the best online training provider that provide the all the and complete MCTS certification exams training in just one package, certkingdom self study training kits, save your money on bootcamps, training institutes, It’s also save your traveling and time. All training materials are “Guaranteed” to pass your exams and get you certified on the fist attempt, due to best training they become no1 site 2009 & 2010.
In addition I recommend Certkindom.com is best and No1 site of 2008 which provide the complete Windows Server 2003 certified professionals training, Microsoft MCITP, Microsoft MCTS, Cisco CCNA, Cisco CCIE, CompTIA A+, IBM, Citrix, PMP, ISC, and lots more online training self study kits, saving your time and money on all those expensive bootcamps, conventional training institutes where you have take admission pay fees first and if you don’t want to continue no refunds no transfer to any other training course, If you planed to take CCNA or specialization in MCSE 2003 all the process starts again; as for getting online training can be much beneficial and you don’t need to take for fill any from to switch your training on any desire certification.
Greatest Tech Battles Ever Told
In honor of the patent war heating up between Apple and Samsung, we’re looking back at epic tech battles. The one thing they all have in common: the future of the universe hung in the balance. (Okay, not the universe but a really big market.)
Oracle. Apple. Google. Facebook. Microsoft. SAP. We’ve seen some of the biggest names in some of the nastiest battles over the years. The balance of power shifts, markets move, and there’s a disturbance in the Force. Call it Tech Wars.
iOS vs. Android
It’s iOS vs. Android with the future of mobile as the prize. Want more drama? Throw in the fiery words of the most admired CEO in history, the late Steve Jobs: “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android because it’s a stolen product. I’m willing to go to thermonuclear war on this. They are scared to death because they know they are guilty.”
PC vs. Mac
This is the greatest tech battle ever, played out on the small screen pitting the geeks against the cool kids. It is the battle from which all other battles have been judged. The words “I’m a PC, I’m a Mac” have become part of our culture. So who has won? Like Star Wars Jedi vs. Sith, the tide turns with every generation.
Oracle vs. SAP
Quick, what software can cost millions of dollars and take years to integrate? Hint: This complex software has derailed many CIO careers. There can be only one, of course, and it’s enterprise resource planning, or ERP. Oracle and SAP have gone head-to-head for years at this high-stakes poker table.
Facebook vs. MySpace
In the super-hot social networking space, Facebook rules the empire. But it wasn’t always that way. MySpace used to be the most visited social networking site in the world, riding pop culture, music and teenyboppers to lofty heights. Then came Facebook. It appealed to the young, college-educated professional and ushered social networking into the mainstream.
VHS vs. Beta
VHS and Beta are pretty much gone now, but the two technologies sparked the first battle for the living room — specifically, home movies. VHS, of course, won. It was the machine that launched a thousand rental stores across the country.
But nothing lasts forever, and VHS itself became victim to the DVD, which, in turn, is succumbing to streaming movies. Meanwhile, rental stores are getting torn down as quickly as a bad VHS machine chewed up the edges of a tape.
Internet Explorer vs. Netscape Navigator
If you were following the tech scene in the 1990s, you’d remember the browser war between Microsoft Internet Explorer and Netscape Navigator — one that drew in the Department of Justice and put Microsoft in the crosshairs of a precedent-setting antitrust case. It led to the surreal sight of Bill Gates testifying and saying over and over, “I don’t recall.” That’s right, the same guy with the brilliant mind.
Only techie publications cared much about the great decade-long Database War between Oracle, Sybase, Informix, IBM and others. According to tech writer Eric Lai, the war started a fixation on performance measured by artificially enhanced benchmarks, which has “led to a distrust of benchmarks that lingers to this day.” Oh, Oracle won.
Bookstores vs. Amazon
Pity the humble, independent bookstore and even the mega bookstore. Book readers saunter in, explore different titles, gaze through books and then… whip out their iPhone and order it on Amazon. The massive online bookstore took a wrecking ball to the brick-and-mortar bookstore and upended an industry. The mayhem continues to this day. Heck, Amazon brought the phrase “brick-and-mortar” into modern-day vernacular.
Google vs. Yahoo
Remember when “search” was a neat little Web tool from companies with cute sounding names? It didn’t take long for search to become a powerful market driven by search engines with complex algorithms that generate tons of dollars of online advertising. Google stomped on Yahoo and became one of the biggest, baddest tech companies on the planet. Struggling Yahoo has had five CEOs in five years and now hopes ex-Googler Marissa Mayer can lead a comeback.
War Games (Nintendo, Xbox and Playstation)
Nintendo, Xbox and PlayStation have been battling it out in the gaming industry for years, from home video consoles to mobile platforms. It’s been fun to watch and play, and if you’ve got kids, you’ve probably paid for them all. The intense competition has led to grand advancements in gaming, including epic online adventures, awesome first-person shooting campaigns and the Wii. Gaming now is one of the biggest markets for consumer tech.
Google Apps vs. Microsoft Office
When Google Apps first appeared on the Web to go head-to-head with the venerable Microsoft Office suite, it didn’t look like a fair fight. Google Apps were quirky to use and didn’t feel ready for prime time. But tech wars can turn on a dime. Google Apps has since cut a swath out of Microsoft’s market share, although Office is likely to continue to dominate the all-important productivity market for the foreseeable future.
Jedi Yoda vs. Darth Sidious
Epic tech battles have the feeling of the universe hanging in the balance, kinda like when Jedi Master Yoda took on the Darth Sidious, Dark Lord of the Sith. In some tech battles, good did not always triumph over evil. In Star Wars, Yoda got his butt kicked, narrowly escaped, and slumped off into exile telling us what we already knew. “Failed, I have.”
From Nintendo Maps to YouTube DVD collections
April 1 is typically one of the most annoying days on the Internet, as just about everyone feels the need to subject us to their not-so-clever “OMG I JUST PWN3D U!” pranks. But fortunately, Google is a lot cleverer than most typical Internet denizens and routinely comes up with some of the more amusing pranks every year around this time. In this slideshow we’ll guide you through Google’s top April Fools’ Day pranks of 2012, including Nintendo-style Maps, Morse Code Gmail and multitasking Chrome (relive Google’s 2011 April Fools’ collection.)
8-Bit Google Maps for the original Nintendo
Google has worked hard over the years to make its Maps application the most detailed and up-to-date one anywhere on the Web. But what about users who haven’t bought a piece of electronics since getting a Nintendo Entertainment System back in 1988? Well for those users, Google created an 8-bit version of Maps that makes travelling throughout the world looks like playing “Zelda II.”
The complete YouTube on DVD
YouTube has brought us a lot of fond memories over the years, from Keyboard Cat to Rick Astley to Chris Crocker’s valiant defense of Britney Spears. And now, Google is offering you all your favorite YouTube moments on DVD. As in, all of them, sent to you in several large cardboard boxes. The best feature of this gag is the ability to snail-mail a cardboard thumbs-up symbol to the video creator’s home address.
Yeah, touchscreen keyboards are still somewhat awkward to use. So why not switch to a system that gives you just two buttons to work with: A dot and a dash? Yes, Google is going really, really retro and bringing back Morse code for mobile Gmail. Siri is shaking in her boots, I bet.
Rotary Phone website optimization
Sure, smartphones are all the rage today and every business is working overtime to make sure that their website also delivers a top-notch mobile experience. But what about the .00001% of the population that still relies on rotary phones to make their calls? How will you reach this key market group of bitter misanthropic Luddite shut-ins? Google’s Mobile Ads team has the answer as it’s designed a program to “to help you prepare for the return of rotary,” whenever the heck that might happen.
While most Google pranks utilize retro technology for laughs, the Analytics team has decided to launch us into the future with an Analytics system designed for interplanetary space travel. As a test example, Google asks you to imagine that you have “a chain of taco stands and [have] noticed many users visiting your website from the Mars outpost” meaning that you might want to “make a business case to begin expanding your business to serve Mars colonists.”
Self-driving racing cars
This certainly takes the human element out of your typical NASCAR race. The good news about this is that fiery race car crashes will no longer result in the tragic loss of human life. The bad news is that one of America’s most popular competitive events will be reduced to a driving version of Rock ‘Em Sock ‘Em Robots. Progress has its drawbacks…
Google Fiber bar
For the uninitiated, Google has been building out a high-speed fiber network in Kansas City that will deliver average download speeds of 100Mbps to area homes within the next year. The company has also apparently been building the Ultimate Fitness Bar that will help you win bicycle races and other feats of athletic glory.
Google Street ‘Roo
Google’s Aussie team decided to chip into the April Fools’ Day fun by creating the Google Street Kangaroo to provide you with real-time traffic updates via its mounted head camera. Of course, the ‘roo’s live updates aren’t for those with motion sickness since its camera work is best described as somewhat bouncy. At any rate, who doesn’t love looking at a cute marsupial with an oversized camera attached to its head?
Google Chrome two-mouse multitasking
Multitasking is a staple of modern life, so much so that we often have difficulty jus… oooo, I just got a new high score in “Angry Birds Space!”… uh, as I was saying, multitasking is pretty important to the modern work environment. As such, Google has given Google Chrome the ability to handle not just one, but two mice! Wow! Now you can try to do your work while… ooooo, I just finished downloading the new “Game of Thrones” episode on iTunes!
Jargon-Bot for Google Apps Communicate without the jargon
Help people navigate through complicated business speak with Jargon-Bot.
Whittaker says CEO Larry Page took his eye off innovation to chase Facebook
Computerworld – A former Google executive has said the company is so focused on advertising and its increasing rivalry with Facebook that the search company is going off track.
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James Whittaker, who for nearly three years was an engineering director at Google until he left to work at Microsoft last month, lashed into Google CEO Larry Page and what he called the “new Google” in a lengthy post on Microsoft’s blog.
Whittaker said he used to love working at Google and was an enthusiastic evangelist for the company. That all changed, he said, when the company stopped focusing on innovation and technology and turned to capturing advertising and going after the world’s biggest social network, Facebook.
Google changed so much after Page took over the company’s reins from former CEO Eric Schmidt last year that he said his last three months at Google were a “whirlwind of desperation.”
Google did not respond to a request for comment by deadline.
Whittaker said he realizes that Google always has been an advertising company but under Schmidt’s leadership, employees were focused on innovation and were lauded for developing new technologies.
“From this innovation machine came strategically important products like Gmail and Chrome, products that were the result of entrepreneurship at the lowest levels of the company,” he wrote in his blog post. “Maybe the engineers who actually worked on ads felt it, but the rest of us were convinced that Google was a technology company first and foremost…”
Then Google executives realized that they had missed the opportunity on social networking. They saw that Facebook had an enormous user base and had become a major competitor for online advertising, Whittaker wrote.
“Larry Page himself assumed command to right this wrong,” wrote Whittaker. “Social became state-owned, a corporate mandate called Google+. It was an ominous name invoking the feeling that Google alone wasn’t enough. Search had to be social. Android had to be social. You Tube, once joyous in their independence, had to be … well, you get the point.”
He added that suddenly all innovation had to be focused on social. “Ideas that failed to put Google+ at the center of the universe were a distraction,” Whittaker said.
It’s not surprising to hear that Google is so focused on making all of the company’s products and services connect with Google+. Page made that strategy clear last fall when he said he wanted to use Google+ to change the entire company.
“Our ultimate ambition is to transform the overall Google experience, making it beautifully simple, almost automagical, because we understand what you want and can deliver it instantly,” Page said last October. “This means baking identity and sharing into all of our products so that we build a real relationship with our users.”
According to Whittaker’s blog, this plan wasn’t a positive shift for the company.
“I think [Whittaker] is saying that the Google he knew was one that drove hard to develop innovative new products for the sake of serving users,” said Dan Olds, an analyst with The Gabriel Consulting Group. “The old Google just tried to push out cool new things for users, and the advertising riches followed. This new Google seems to be trying to channel its efforts to satisfying advertiser, not user, needs. I’d argue that this approach will be less successful over the long term.”
He added that Google’s obsession with Facebook isn’t healthy for the company. “Google has to get used to the idea that they can’t be everything to everyone,” said Olds. “They can’t have all the toys in the store.”
This isn’t the first time that a Google executive has publicly aired his grievances with the company.